About Me
Strategic and creative leader
…with over 15 years of experience developing and executing omni-channel marketing and communications campaigns to inform and engage target audiences. I’ve had a career-long focus on messaging and storytelling as a key element of the consumer journey, and a passion for brand positioning and channel strategy. I have also managed teams for more than 12 years, leading with an individualized and strengths-based approach.
I’ve lead a team of digital storytellers and social media strategists at AdventHealth, a top healthcare provider and trusted community partner across the United States. Overseeing the strategy and daily operations of AdventHealth’s global social media accounts and other digital content platforms, collaborating with local market stakeholders and executive leadership. I also managed agencies, budgets, and thought-leadership opportunities, and advise on crisis management and sensitive topics. As part of my role with AdventHealth, I served as the board chair of SocialMedia.org Health, a membership organization for social media leaders at major hospitals.
In addition, I’m also the founder and lead travel advisor of Curated by Laura Poe, a boutique travel agency specializing in personalized vacation planning. I love helping clients maximize their well-deserved time off with memory-making in the top destinations around the world.
In my past roles I’ve worked on the agency side, leading both public relations and social media teams to take clients’ brand sentiment from good to great. I’ve also worked as the Director of Marketing and Public Relations for the corporate headquarters of a franchise business. In this role, I lead everything from the redesign of the website to comply with accessibility best practices, strategy and development of marketing campaigns to drive traffic for franchise partners, and large-scale public relations campaigns to connect with the communities we served.
I am a lifelong learner who considers personal and professional development the key to continued growth and success. I am a Dare to Lead™ trained, which is a leadership program based on Brené Brown’s research about vulnerability, and I’m also certified in the Sprout social media management platform.
Portfolio
Content Creation
I host a travel focused YouTube channel featuring all the need to know information so clients can make the most of their travels. Videos on this channel focus on answering commonly asked questions and inspiring viewers with new ideas for their upcoming vacation plans.
Speaking Engagements & Training
Whether it’s leading a social media marketing training, presenting to top stakeholders around the boardroom table, or being center stage at a conference, I’m a relatable, inspiring, and confident presenter. I really enjoy helping others maximize their skills, knowledge and abilities to reach their goals.
In the News
With a background in broadcast journalism and growing YouTube presence, I’m no stranger to the camera. I’ve been a spokesperson and quoted expert for both print and digital publications. Throughout my career I’ve also been responsible for media training executives and company stakeholders and equipping them with skills and confidence they need to be thought leaders on social media.
PR & Community Engagement
I have a passion for creatively positioning brands as positive disruptors and forces for good. Through public relations campaigns like “Q the Kindness” for Sonny’s BBQ and community partnerships like Operation BBQ Relief, I have pioneered strategies to elevate brand perception and loyalty throughout my career.
